Longevity: Creating meaningful, lasting content

Google and Facebook recognize it: Ephemeral content wears thin. If their algorithms continue to surface popular but ultimately meaningless content, people will slowly realize those online spaces, too, add little to their lives. Audiences will eventually gravitate to other places that offer more meaning and fulfillment, where they can find deep, rich content. Think about […]

A resolution for journalism in 2015

Journalists aiming for success in social media in 2015 and beyond need to awaken from their bubble of like-minded media mavens and join digital conversations in ways that enhance authenticity and build trust. While I love “journalism Twitter” as much as the next person and find it a valuable source of ideas and inspiration, I […]